new product development — Jordan Williams marketing, strategy and innovation blog

Posts in new product development

Innovation Is Different And Real Recognize Real

Who is this guy writing on the windows? Oh, that’s Ben Feeney and the innovation team. In order to drive breakthrough innovation, we can’t use the master’s tools.

business, innovation, new product development, strategyJordan WilliamsApril 3, 2022innovation, millercoors, molsoncoors, ben feeney

Fight the Power - How to be a Rebel Brand

Fight the Power. The Rebel Brand Archetype.

brand management, Branding, new product developmentJordan WilliamsFebruary 13, 2019brand management, brand archetype, brand trope, rebel trope, rebel archetype, public enemy, fight the power, hip hop, business, 4ps, product manager, product development, marketing

JordanTFWilliams@gmail.com