Home life is hectic. Family, kids, cooking…the list goes on. Managing home life is a juggling act. But with more fires. For many, the commute home is a moment of serenity. Hyundai taps into this key consumer insight with their new ad, directed by Wes Anderson.
The ad is also a favorite because it taps into a larger cultural shift, namely women are powerful consumers. More and more women have as much, if not, more spending power than men. The working mom is the target here. Dad is involved in the domestic care in this ad, another bigger cultural shift.
Hyperbolic as the chaos appears, the tone is on point. Life is stressful. Fortunately, the Hyundai Azera is an escape from all of that. At least for mom.