Go on Tour with your School’s Web Writing

Posted by on Mar 8, 2011 in .edu, admissions, boarding school, branding, communications, Content strategy, Opinion, web site feature | No Comments

Tour, don’t sell, when writing for the web.

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Keeping Social Media Social

Posted by on Feb 27, 2011 in .edu, alumni, boarding school, communications, Content strategy, education, facebook, Opinion, social media, twitter, web site feature | No Comments

We live in a creator economy. People don’t just want to consume; people want to create, respond, and engage in a conversation. Social media is called social for a reason.

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.EDU Knife Fights

Posted by on Jan 16, 2011 in .edu, admissions, alumni, branding, communications, Content strategy, education, Opinion, social media, web site feature | No Comments

I am sitting in a room surrounded by 30 people. Each person has a knife in his/her hand. Should I worry? No.

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