Broken Social-Media Scene

Posted by on Mar 20, 2011 in .edu, admissions, boarding school, branding, communications, Content strategy, education, facebook, Opinion, social media | No Comments

Why do so many schools seem to be incapable of having a conversation online?

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High School is Awkward, A High School’s Social Media Presence Doesn’t Have to Be

Posted by on Oct 28, 2010 in .edu, boarding school, communications, facebook, four square, Opinion, photos, social media, twitter, web site feature | No Comments

In a word, high school is awkward. Coincidentally, awkward also describes most high schools’ social media presence.

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Fun is More Interesting Than Excellence

Posted by on Jul 19, 2010 in .edu, boarding school, communications, education, Opinion, web site feature | No Comments

Obviously schools want to proclaim their excellence, but I wonder if a photoshop photo is really an effective brand signal. If I cannot remember which school is the one with challenge, what’s the point?

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