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Curated! A Digital Museum

Posted by Jordan on Aug 3, 2011 in .edu, boarding school, communications, Content strategy, education, Opinion, social media, twitter, web site feature | No Comments

Online Content Curation: Why, How, and Examples. Snippets and Statements from A 2011 Edu Web Conference Presentation hosted by Doug Gapinski and Jordan Williams

Is Jell-O’s ” : D ” Campaign Making you Smile?

Posted by Jordan on Aug 3, 2011 in advertising, branding, communications, Opinion, social media, twitter | 2 Comments

Adweek said it was a little, “2009.”

What’s your take?

Is this an excellent example of integrated marketing and social media engagement?

Is this building an internet meme and brand equity?

What Have You Done for ME Lately?

Posted by Jordan on Apr 12, 2011 in .edu, admissions, alumni, boarding school, communications, Content strategy, education, facebook, Opinion, social media, twitter | No Comments

Everyone asks “What have you done for me lately?” If you give someone an answer, they will (probably) follow along. Speaking of follow, let’s talk about twitter.

Tweet like a Human

Posted by Jordan on Apr 7, 2011 in .edu, admissions, alumni, boarding school, branding, communications, Content strategy, education, Opinion, social media, twitter | No Comments

Most often, edu twitter accounts talk but lack any other human signifier. It’s like some 200 year old seal is talking.

Keeping Social Media Social

Posted by Jordan on Feb 27, 2011 in .edu, alumni, boarding school, communications, Content strategy, education, facebook, Opinion, social media, twitter, web site feature | No Comments

We live in a creator economy. People don’t just want to consume; people want to create, respond, and engage in a conversation. Social media is called social for a reason.

Party Monster: An Independent School Social Media Review

Posted by Jordan on Jan 30, 2011 in .edu, admissions, boarding school, communications, Content strategy, facebook, Opinion, social media, twitter, web site feature | No Comments

Like my foray into young adult socializing, many schools are trying to figure out this whole social media thing. Like the young party goer, they know where to go, but they are still trying to figure out how to engage with other people at the party.

KILL Student Zombie Blogs!

Posted by Jordan on Dec 18, 2010 in .edu, boarding school, branding, communications, Content strategy, facebook, Opinion, social media, twitter, web site feature | No Comments

As of now, student blogging is like some college essay, but it needs to be more like a scrap book or mixtape. Unfortunately, the only way for it to move forward is for it to die.

Kill the blog!

Teaching by Playing

Posted by Jordan on Dec 6, 2010 in .edu, boarding school, curriculum, development, education, facebook, four square, Opinion, social media, twitter | No Comments

Did you know that 97% of 12-to 17 year-olds play computer games? why aren’t we asking ourselves how we can integrate this design into our classrooms?

High School is Awkward, A High School’s Social Media Presence Doesn’t Have to Be

Posted by Jordan on Oct 28, 2010 in .edu, boarding school, communications, facebook, four square, Opinion, photos, social media, twitter, web site feature | No Comments

In a word, high school is awkward. Coincidentally, awkward also describes most high schools’ social media presence.

Digital Id, Ego, and Super-Ego

Posted by Jordan on Oct 19, 2010 in communications, facebook, Opinion, social media, twitter | No Comments

We all try to balance our digital id, ego, and super-ego. Can you tweet that? should you tweet that? But I really want to!

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