Larabar’s Yummy Facebook Page

Posted by on Jun 11, 2011 in advertising, branding, communications, Content strategy, facebook, Opinion, social media, web site feature | No Comments

Doing Facebook is easy. Doing Facebook well, isn’t. But that’s why it feels so great when you do find a Facebook page like Larabar’s.

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What Have You Done for ME Lately?

Posted by on Apr 12, 2011 in .edu, admissions, alumni, boarding school, communications, Content strategy, education, facebook, Opinion, social media, twitter | No Comments
What Have You Done for ME Lately?

Everyone asks “What have you done for me lately?” If you give someone an answer, they will (probably) follow along. Speaking of follow, let’s talk about twitter.

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Broken Social-Media Scene

Posted by on Mar 20, 2011 in .edu, admissions, boarding school, branding, communications, Content strategy, education, facebook, Opinion, social media | No Comments

Why do so many schools seem to be incapable of having a conversation online?

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Keeping Social Media Social

Posted by on Feb 27, 2011 in .edu, alumni, boarding school, communications, Content strategy, education, facebook, Opinion, social media, twitter, web site feature | No Comments

We live in a creator economy. People don’t just want to consume; people want to create, respond, and engage in a conversation. Social media is called social for a reason.

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Party Monster: An Independent School Social Media Review

Posted by on Jan 30, 2011 in .edu, admissions, boarding school, communications, Content strategy, facebook, Opinion, social media, twitter, web site feature | No Comments

Like my foray into young adult socializing, many schools are trying to figure out this whole social media thing. Like the young party goer, they know where to go, but they are still trying to figure out how to engage with other people at the party.

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KILL Student Zombie Blogs!

Posted by on Dec 18, 2010 in .edu, boarding school, branding, communications, Content strategy, facebook, Opinion, social media, twitter, web site feature | No Comments
KILL Student Zombie Blogs!

As of now, student blogging is like some college essay, but it needs to be more like a scrap book or mixtape. Unfortunately, the only way for it to move forward is for it to die.

Kill the blog!

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Teaching by Playing

Posted by on Dec 6, 2010 in .edu, boarding school, curriculum, development, education, facebook, four square, Opinion, social media, twitter | No Comments

Did you know that 97% of 12-to 17 year-olds play computer games? why aren’t we asking ourselves how we can integrate this design into our classrooms?

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High School is Awkward, A High School’s Social Media Presence Doesn’t Have to Be

Posted by on Oct 28, 2010 in .edu, boarding school, communications, facebook, four square, Opinion, photos, social media, twitter, web site feature | No Comments

In a word, high school is awkward. Coincidentally, awkward also describes most high schools’ social media presence.

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Digital Id, Ego, and Super-Ego

Posted by on Oct 19, 2010 in communications, facebook, Opinion, social media, twitter | No Comments

We all try to balance our digital id, ego, and super-ego. Can you tweet that? should you tweet that? But I really want to!

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Status Update, Jersey Shore is a Cultural Barometer

Posted by on Sep 26, 2010 in communications, facebook, Opinion, social media, twitter | No Comments

While some choose to dismiss Jersey Shore or brush it off, I am compelled to watch because like it or not, the show is emblematic of the times we live in. So rather than pretend that it doesn’t exist, it seems much more worthwhile to watch and contemplate the what kind of effect an illusory “I’m Done” attitude is having on our culture.

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