Curated! A Digital Museum

Posted by on Aug 3, 2011 in .edu, boarding school, communications, Content strategy, education, Opinion, social media, twitter, web site feature | No Comments

Online Content Curation: Why, How, and Examples. Snippets and Statements from A 2011 Edu Web Conference Presentation hosted by Doug Gapinski and Jordan Williams

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What Have You Done for ME Lately?

Posted by on Apr 12, 2011 in .edu, admissions, alumni, boarding school, communications, Content strategy, education, facebook, Opinion, social media, twitter | No Comments
What Have You Done for ME Lately?

Everyone asks “What have you done for me lately?” If you give someone an answer, they will (probably) follow along. Speaking of follow, let’s talk about twitter.

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Tweet like a Human

Posted by on Apr 7, 2011 in .edu, admissions, alumni, boarding school, branding, communications, Content strategy, education, Opinion, social media, twitter | No Comments

Most often, edu twitter accounts talk but lack any other human signifier. It’s like some 200 year old seal is talking.

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One more reason to skip the Library on a tour

Posted by on Mar 25, 2011 in .edu, admissions, communications, Content strategy, education, Opinion | No Comments

I want to go to B-school and maybe one day work as the director of admissions so I can do away with the traditional college tour. It needs to be stopped.

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Broken Social-Media Scene

Posted by on Mar 20, 2011 in .edu, admissions, boarding school, branding, communications, Content strategy, education, facebook, Opinion, social media | No Comments

Why do so many schools seem to be incapable of having a conversation online?

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Keeping Social Media Social

Posted by on Feb 27, 2011 in .edu, alumni, boarding school, communications, Content strategy, education, facebook, Opinion, social media, twitter, web site feature | No Comments

We live in a creator economy. People don’t just want to consume; people want to create, respond, and engage in a conversation. Social media is called social for a reason.

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Admissions Videos Need More Gaga and Less Phish

Posted by on Feb 21, 2011 in .edu, admissions, boarding school, branding, communications, Content strategy, education, Opinion, social media | No Comments

If college admissions offices want to speak to a 16-18 year old and college-bound segment of the population, these offices need to speak in a language that demands a response from high school kids, and based on my anecdotal research, high school kids want Glee.

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EDU Hoarders, Minimalists, and the Porridge in the Middle

Posted by on Feb 5, 2011 in .edu, admissions, boarding school, communications, Content strategy, education, Opinion, web site feature | No Comments

You ever see that show hoarders? You know, the one with the people who just cannot throw anything away?
I don’t watch the show, but I was reminded of the concept recently when making the rounds on some EDU websites.

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Lesson Planning a Game

Posted by on Jan 24, 2011 in .edu, boarding school, curriculum, education, Opinion, social media | No Comments

I will admit that when I first proposed teaching a graffiti class last year, I did not expect it would happen.

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.EDU Knife Fights

Posted by on Jan 16, 2011 in .edu, admissions, alumni, branding, communications, Content strategy, education, Opinion, social media, web site feature | No Comments

I am sitting in a room surrounded by 30 people. Each person has a knife in his/her hand. Should I worry? No.

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