Best Excuse Ever, One of the Best Beer Ads

Posted by on Jan 22, 2013 in advertising, branding, Content strategy, Opinion | No Comments

El Norte blends corporate responsibility, humor, and amusing social commentary in this beer ad. But this ad knocks it out of the park because it taps into a Gen Y trend and ethos. We live in a world where many young people want to do good, look good, and not block off too much time ...

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Curated! A Digital Museum

Posted by on Aug 3, 2011 in .edu, boarding school, communications, Content strategy, education, Opinion, social media, twitter, web site feature | No Comments

Online Content Curation: Why, How, and Examples. Snippets and Statements from A 2011 Edu Web Conference Presentation hosted by Doug Gapinski and Jordan Williams

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Ads that don’t feel like ads: Harley Davidson

Posted by on Jul 19, 2011 in advertising, branding, Content strategy, Opinion | No Comments
Ads that don’t feel like ads: Harley Davidson

Harley made the right move when it joined up with VICE to produce this 8 part advertisement, framed as a web content.

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Mountain Dew—Extreme(ly) Right

Posted by on Jul 13, 2011 in advertising, branding, Content strategy, Opinion | No Comments
Mountain Dew—Extreme(ly) Right

And in the spirit of the “extreme” brand, Mountain Dew is flipping the music industry business model on its head.

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Toyota Doesn’t Care About Millenials

Posted by on Jul 8, 2011 in advertising, branding, communications, Content strategy, Opinion | No Comments

Toyota has decided to go after upper middle class, middle aged, adults (UMMA). These spots position the car as something ideal for an active and lively group of older folks. Great idea. But then Toyota loses me.

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Why Websites Need to Ask

Posted by on Jun 11, 2011 in .edu, boarding school, communications, Content strategy, Opinion, social media, web site feature | No Comments

Websites are conversations, not speeches. Start asking.

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Larabar’s Yummy Facebook Page

Posted by on Jun 11, 2011 in advertising, branding, communications, Content strategy, facebook, Opinion, social media, web site feature | No Comments

Doing Facebook is easy. Doing Facebook well, isn’t. But that’s why it feels so great when you do find a Facebook page like Larabar’s.

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What Have You Done for ME Lately?

Posted by on Apr 12, 2011 in .edu, admissions, alumni, boarding school, communications, Content strategy, education, facebook, Opinion, social media, twitter | No Comments
What Have You Done for ME Lately?

Everyone asks “What have you done for me lately?” If you give someone an answer, they will (probably) follow along. Speaking of follow, let’s talk about twitter.

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Tweet like a Human

Posted by on Apr 7, 2011 in .edu, admissions, alumni, boarding school, branding, communications, Content strategy, education, Opinion, social media, twitter | No Comments

Most often, edu twitter accounts talk but lack any other human signifier. It’s like some 200 year old seal is talking.

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Mix it up with a Mixtape

Posted by on Apr 2, 2011 in .edu, admissions, boarding school, branding, communications, Content strategy, Opinion, social media, web site feature | No Comments

Not to should all over you (read that aloud), but more schools should start to think deeply about finding a balance between content creation and content curation.

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