Makers Mark to Follow New Coke?
Maker’s Mark is one of the best selling bourbons in the world. And supply is about to fall short of demand. In MM’s defense, forecasting bourbon or whiskey, which requires years of distilling, is incredibly difficult. In the wake of the shortage, Maker’s Mark is going to water down the existing supply to meet demand. ...
What’s Wrong with the Jamaican Themed VW Super Bowl Ad
Last year during my first year at b-school I had to often times explain how and why my degrees in African American studies and Women and Gender studies and my stint teaching English applied to brand management. I ended up connecting a lot of dots, but I failed to mention the most important attribute: Knowing ...
Best Excuse Ever, One of the Best Beer Ads
El Norte blends corporate responsibility, humor, and amusing social commentary in this beer ad. But this ad knocks it out of the park because it taps into a Gen Y trend and ethos. We live in a world where many young people want to do good, look good, and not block off too much time ...
Is Jell-O’s ” : D ” Campaign Making you Smile?
Adweek said it was a little, “2009.”
What’s your take?
Is this an excellent example of integrated marketing and social media engagement?
Is this building an internet meme and brand equity?
The NSFW Skittles Ad, Bad Move for Cousins
They’ve definitely got the buzz (8k likes on FB, 826 +1s, a spot on adweek). I just don’t know whether the buzz is going to lead to more work. I know I would never hire Cousins if I were a brand manager.
History can be a Brand Story
Brands need to tell a story. That’s where the gold is. Consumers believe in stories. And trust and relationships lay in belief.
Amp’d on the Commercial….Not so Much on the Product.
In the case of Amp Energy Drinks, I found myself being amp’d on the commercial and product positioning, but nothing else.
Muy Bien, Coors Light
Coors Light knocked it out of the park with their new youtube only ad targeted at Hispanics.
Ads that don’t feel like ads: Harley Davidson
Harley made the right move when it joined up with VICE to produce this 8 part advertisement, framed as a web content.
