Curated! A Digital Museum

Posted by on Aug 3, 2011 in .edu, boarding school, communications, Content strategy, education, Opinion, social media, twitter, web site feature | No Comments

Online Content Curation: Why, How, and Examples. Snippets and Statements from A 2011 Edu Web Conference Presentation hosted by Doug Gapinski and Jordan Williams

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Why Websites Need to Ask

Posted by on Jun 11, 2011 in .edu, boarding school, communications, Content strategy, Opinion, social media, web site feature | No Comments

Websites are conversations, not speeches. Start asking.

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Branding has Lost Control

Posted by on Apr 18, 2011 in .edu, boarding school, branding, communications, Opinion, social media | No Comments

You can’t control the conversation anymore. This thing called the internet ruined all of that. What you can do is influence the conversation. But in order to influence, you have to participate.

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What Have You Done for ME Lately?

Posted by on Apr 12, 2011 in .edu, admissions, alumni, boarding school, communications, Content strategy, education, facebook, Opinion, social media, twitter | No Comments
What Have You Done for ME Lately?

Everyone asks “What have you done for me lately?” If you give someone an answer, they will (probably) follow along. Speaking of follow, let’s talk about twitter.

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Tweet like a Human

Posted by on Apr 7, 2011 in .edu, admissions, alumni, boarding school, branding, communications, Content strategy, education, Opinion, social media, twitter | No Comments

Most often, edu twitter accounts talk but lack any other human signifier. It’s like some 200 year old seal is talking.

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Mix it up with a Mixtape

Posted by on Apr 2, 2011 in .edu, admissions, boarding school, branding, communications, Content strategy, Opinion, social media, web site feature | No Comments

Not to should all over you (read that aloud), but more schools should start to think deeply about finding a balance between content creation and content curation.

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Sipping on some NMH Sizzurp and loving it

Posted by on Mar 25, 2011 in .edu, boarding school, communications, Content strategy, Opinion, social media, web site feature | No Comments
Sipping on some NMH Sizzurp and loving it

Your videos tell a story. They establish why NMH is different from those other boarding schools down the road. NMH is who it is.

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Show, Don’t Just Tell

Posted by on Mar 25, 2011 in alumni, boarding school, branding, communications, Opinion, social media, web site feature | No Comments

Yes, tuition doesn’t cover the whole ____ school experience. I’ve been told that since I started attending the private school. But no one has ever really shown me what the school might look like if the school had to rely solely on tuition dollars.

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Broken Social-Media Scene

Posted by on Mar 20, 2011 in .edu, admissions, boarding school, branding, communications, Content strategy, education, facebook, Opinion, social media | No Comments

Why do so many schools seem to be incapable of having a conversation online?

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Go on Tour with your School’s Web Writing

Posted by on Mar 8, 2011 in .edu, admissions, boarding school, branding, communications, Content strategy, Opinion, web site feature | No Comments

Tour, don’t sell, when writing for the web.

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