MillerCoors Brewing
My career in beer started when I interned on the Coors Light Brand. I went on to work as a full-time associate brand manager for a couple years before shifting to the new brand development team. Miller gave me a strong marketing foundation, and I draw on it daily.
Henry’s Hard Soda
I championed concept and product development for what became Henry's Hard Soda. I led brand positioning and strategy and product commercialization for the first two Henry's Hard Soda flavors - Ginger Ale and Orange.
Notables included - the new product business case, brand identity and packaging development, working in close partnership with sales teams and brand agencies.
Developed 80th percentile “Top” ranking BASES concept after original did not hurdle launch criteria
Executed new rapid prototyping model for in-market testing at shelf
Drove alignment with C-suite and key sales and distributor stakeholders
Forecasted volume and distribution with 90% accuracy
Coors Light Design
I championed new product and packaging innovation on the Coors Family of Brands. I led brand activation and marketing to support business plans.
Designs outperformed equity packaging with +1-2% volume trend
Developed action sports digital video concept, delivering 345K total views across media outlets
Leveraged Comedy Central partnership to develop original content, delivering +1MM views on CC
Earned Rookie of the Year Award for Marketing hire with the largest year one impact
Coors Light Innovation
I championed new product and packaging innovation on the Coors Family of Brands. I led brand activation and marketing to support the launch of Coors Light’s first and only line extension.
Delivered +0.22 shares and increased the Coors family purchase rate 3%
Developed Summer Brew’s PR campaign with 90% positive sentiment, beating CPM goals by 40%
Built Citrus Radler sampling plan, delivering +2K sampling events across 9 chain partners