Social media is not just about pushing out content. Social media is also a tool to solicit consumer feedback. And Dr. Martens is doing a wonderful job of incorporating both. Using the hash tag, #firstandforever, the iconic brand is soliciting consumer’s stories via twitter.
It is then mapping the stories on its site and using the wonderful, rebel with a pretty face, Agyness Deyn to tell her own “first and forever” stories via youtube. Video Below.